STAFF PROFILE

Educational Qualification     Experience     Seminars/Webinars Attended     Acted As Resource Person    Workshops Attended     Training Programms Organized/Attended     Orientation/Refresher Programs     Articles published     Conference Participated     Papers Presented     PG Projects     M.Phil Scholar Details     Ph.D. Research Scholar Details     Research Projects     Books/Chapters     Reviewer     Examinership     Membership     Mass Media     Foreign Visit     Honours/Awards     Deposition in Public Database/Web     Other Details     Home

Staff Name

:

CAPTAIN.Dr.C.BALAJI

Designation

:

Assistant Professor

Department

:

Commerce

Gender

:

MALE

Date of Birth

:

20-06-1979

Address

:

18/7 EAST STREET ,THIRUVILANDUR

:

MAYILADUTHURAI

Mobile

:

9597233440

E-mail

:

drcbcommerce@gmail.com

Educational qualifications

:

M.Com.,M.PHIL.,.,M.B.A.,Ph.d

Degree College/University Passing Month/Year Subject Grade/Percentage
B.Com. A.V.C.COLLEGE(AUTONOMOUS) 1999 COMMERCE SECOND CLASS
M.Com. A.V.C.COLLEGE(AUTONOMOUS) 2001 COMMERCE FIRST CLASS
M.PhIL. ALAGAPPA UNIVERSITY 2006 COMMERCE SECOND CLASS
M.B.A. ALAGAPPA UNIVERSITY 2010 BUSINESS ADMINISTRATION FIRST CLASS
Ph.D. BHARATHIDASAN UNIVERSITY 2014 COMMERCE HIGHLY COMMENDED

Experience

Institution Position From To Total
DAACOLLEGE ASSISTANT PROFESSOR 02-07-2003 2011-04-08 7 years 9 months and 12 days
A.V.C.COLLEGE(AUTONOMOUS) ASSISTANT PROFESSOR 01-07-2011 Till Date 13 years 6 months and 25 days

No. of articles published : 24

International : 24

  1. BALAJI, C. JANUARY 2025. A STUDY ON CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS WITH REFERENCE TO MAYILADUTHURAI TOWN . International Journal Of Commerce And Management Research , 11 (1): 10 — 12. ISSN-No. : 2455-1627 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  2. Balaji, C. september 2022. Perceptions of Health policy holders in public sector health insurance companies. Third Concept An International Journal Of Ideas , 36 (30): 30 — 33. ISSN-No. : 0970-7247 DOI: . (Indexing : , Impact Factor : 0.00)
  3. Balaji, C. december 2020. Quantitative Research on health insurance Awareness level in Rural Areas of Thanjavur Block. International Journal Of Management , 11 (12): 4365 — 4371. ISSN-No. : 0976-6510 DOI: . (Indexing : , Scopus , Impact Factor : 0.00)
  4. Balaji, C. 2020. Socio Economic Factors and Problems faced by Health Insurance Policy Holders - A Study with Special Reference to Kumbakonam Town at Thanjavur District, Tamilnadu. Eduindex Journal , 40 (19): 17 — 19. ISSN-No. : 2394-3114 DOI: . (Indexing : , GIF , Impact Factor : 6.80)
  5. Balaji, C. 2016. Astudy on Attrition level in pondicherry polymers private ltd,pondicherry. International Journal Of Advanced Scientific Research & Development , ii (I): 400 — 403. ISSN-No. : 2394-8906 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  6. Balaji, C. 2015. “Customer Awareness and Satisfaction of life insurance policy holders with Reference to Mayiladuthurai town”. . International Journal Of Multidisciplinary Research And Development , II (I): 145 — 147. ISSN-No. : 2349-4182 DOI: . (Indexing : , GIF , Impact Factor : 3.76)
  7. Balaji, C. 2015. “Study on the working of Vaitheeswarankoil Co-operative milk producer’s society”. . Global Online Electronic International Interdisciplinary Research Journal , III (VI): 32 — 36. ISSN-No. : 2278-5639 DOI: . (Indexing : , Others , Impact Factor : 1.02)
  8. Balaji, C. 2015. A study on wholesale grocery stores in Mayiladuthurai town”. . Innovative Thoughts International Research Journal , II (V): 20 — 22. ISSN-No. : 2347-5722 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  9. Balaji, C. 2015. “A study on deposit mobilization of Kumbakonam central co-operative bank with reference to Mayiladuthurai branch “. World Wide Journal Of Multidisciplinary Research And Development , I (II): 1 — 3. ISSN-No. : 2454-6615 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  10. Balaji, C. 2015. “A study on future scenario of Indian Banking industry”. . International Journal Of Multidisciplinary Research And Modern Education. , I (I): 328 — 330. ISSN-No. : 2454-6119 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  11. Balaji, C. 2015. “A study on organizational culture in N.P.K.R.R Co- operative sugar mills limited at Thalainayar”.. International Journal Of Commerce And Management Research, , I (I): 6 — 8. ISSN-No. : 2455-1627 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  12. Balaji, C. 2015. An analysis on cash management at standard polymers Pondicherry”.. International Journal Of Commerce And Management Research , I (I): 48 — 49. ISSN-No. : 2455-1627 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  13. Balaji, C. 2015. “An Analysis on Inventory Management at Whirlpool India Limited, Pondicherry”. . International Journal Of Commerce And Management Research, , I (I): 58 — 60. ISSN-No. : 2455-1627 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  14. Balaji, C. OCTOBER 2014. Attrition level of employees in Iss integrated facility services Private limited. International Journal Of Management And Commerce Innovations , II (II): 44 — 47. ISSN-No. : 2348-7585 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  15. Balaji, C. OCTOBER 2014. Customers perception towards private insurance company. The International Journal Of Business & Management , II (X): 215 — 219. ISSN-No. : 2321-8916 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  16. Balaji, C. OCT-2014. A STUDY ON SERVICES MARKETING MIX WITH REFERENCE TO HOTEL INDUSTRY IN MAYILADUTHURAI TOWN. INTERNATIONAL JOURNAL OF SCIENTIFIC Research , III (X): 91 — 93. ISSN-No. : 2277-8179 DOI: . (Indexing : , Others , Impact Factor : 1.87)
  17. Balaji, C. NOV2014. lending operation and recovery performance of mayuram co-operative urban bank. Galaxy International Interdisciplinary Research Journal , II (II): 157 — 166. ISSN-No. : 2347-6915 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  18. Balaji, C. NOV2014. Stress management of employees with reference to ONGC Ltd ,Karaikal. International Journal Of Multidisciplinary Research And Development , I (VI): 110 — 113. ISSN-No. : 2349-4182 DOI: . (Indexing : , Others , Impact Factor : 3.76)
  19. Balaji, C. DEC 2014. Study on investors perceptions towards online trading with reference to Mayiladuthurai town”.. International Journal Of Research In Commerce, IT &Management, , IV (XI): 64 — 68. ISSN-No. : 2231-5756 DOI: . (Indexing : , Others , Impact Factor : 0.00)
  20. Balaji, C. 2014. Role of information technology in banking industry. Global Journal For REsearch Analysis , III (VI): 21 — 22. ISSN-No. : 2277-8160 DOI: . (Indexing : , GIF , Impact Factor : 1.54)
  21. Balaji, C. 2014. “HRD climate among the employees in chettinad Cement Corporation limited, karur”. . International Journal Of Applied Research , I (I): 1 — 5. ISSN-No. : 2394-5869 DOI: . (Indexing : , Others , Impact Factor : 3.40)
  22. Balaji, C. 2013. Employee welfare and rewards on job satisfaction and productivity- A Pragmatic Approach . International Journal Of Scientific Research , II (I): 20 — 21. ISSN-No. : 2277-8179 DOI: . (Indexing : Others , Impact Factor : 0.34)
  23. Balaji, C. 2013. Implication of employee welfare and rewards on job satisfaction and productivity- An insight. Global Journal For Research Analysis , II (II): 17 — 18. ISSN-No. : 2277-8160 DOI: . (Indexing : , GIF , Impact Factor : 0.27)
  24. BALAJI, C. SEP 2024 . International Journal of Management and Commerce Innovations . A STUDY ON CONSUMERS BUYING BEHAVIOR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN , 12 (2): 16 — 20. ISSN-No. : 2348-7585 DOI: https://doi.org/10.5281/zenodo.14551227 . (Indexing : , UGC , Impact Factor : 0.00)

Workshops Attended

    International : 1

  1. Attended International Workshop on ART OF DOING GOOD RESEARCH AND PUBLISHING organized by BHARATHIDASAN UNIVERSITY AND SAM HOUSTON STATE UNIVERSITY ,USA,TIRUCHIRAPPALLI from 04-07-2015 to 04-07-2015.

    ONE DAY WORKSHOP : 1

  2. Attended ONE DAY WORKSHOP Workshop on SCIENTIFIC WRITING organized by IQAC & COE A.V.C.COLLEGE ,MANNAMPANDAL from 11-10-2014 to 11-10-2014.

    TWO DAYS WORKSHOP : 1

  3. Attended TWO DAYS WORKSHOP Workshop on QUESTION BANK FOR PART-A QUESTIONS organized by IQAC & COE A.V.C.COLLEGE ,MANNAMPANDAL from 26-12-2011 to 27-12-2011.

Seminars/Webinars Attended

    INTER COLLEGIATE SEM : 1

  1. Attended INTER COLLEGIATE SEM Seminar on Current Financial Market Scenario organized by PG DEPARTMENT OF COMMERCE A.R.C.VISHWANATHAN COLLEGE , MAYILADUTHURAI from 06-10-2008 to 06-10-2008

    International : 1

  2. Attended International Seminar on GLOBALIZATION - A SWOT ANALYSIS organized by IDHAYA COLLEGE FOR WOMEN, KUMBAKONAM from 22-09-2016 to 22-09-2016

    National : 1

  3. Attended National Seminar on ROLE OF E-SERVICES IN COMMERCE organized by PG AND RESEARCH DEPARTMENT OF COMMERCE DAACOLLEGE, DHARMAPURAM from 20-02-2020 to 20-02-2020

    ONE DAY SEMINAR : 4

  4. Attended ONE DAY SEMINAR Seminar on FOREIGN DIRECT INVESTMENT AND BUSINESS OPPORTUNITIES organized by PG AND RESEARCH DEPARTMENT OF COMMERCE A.V.C.COLLEGE (AUTONOMOUS), MANNAMPANDAL from 06-10-2014 to 06-10-2014
  5. Attended ONE DAY SEMINAR Seminar on CONSUMERISM organized by PG AND RESEARCH DEPARTMENT OF COMMERCE A.V.C.COLLEGE (AUTONOMOUS), MANNAMPANDAL from 15-03-2013 to 15-03-2013
  6. Attended ONE DAY SEMINAR Seminar on New Paradigms In Management organized by PG AND RESEARCH DEPARTMENT OF COMMERCE A.V.C.COLLEGE (AUTONOMOUS), MANNAMPANDAL from 05-03-2005 to 05-03-2005
  7. Attended ONE DAY SEMINAR Seminar on Living With Wto Regime & Excellence In Quality organized by ALAGAPPA UNIVERSITY WITH SREE RADH KRISHNA EDUCATIONAL TRUST, MAYILADUTHURAI from 28-03-2004 to 28-03-2004

    Two Days Seminar : 2

  8. Attended Two Days Seminar Seminar on TALLY ERP9 & OFFICE AUTOMATION organized by PG AND RESEARCH DEPARTMENT OF COMMERCE A.V.C.COLLEGE (AUTONOMOUS), MANNAMPANDAL from 27-03-2012 to 28-03-2012
  9. Attended Two Days Seminar Seminar on Vat A Boon Or Bane organized by PG AND RESEARCH DEPARTMENT OF COMMERCE A.V.C.COLLEGE (AUTONOMOUS), MANNAMPANDAL from 17-02-2005 to 18-02-2005

    UGC AIDED SEMINAR : 1

  10. Attended UGC AIDED SEMINAR Seminar on WTO AND INDIAN ECONOMY organized by PG AND RESEARCH DEPARTMENT OF COMMERCE A.V.C.COLLEGE (AUTONOMOUS), MANNAMPANDAL from 09-03-2000 to 10-03-2000

No. of papers presented in the conferences/seminar/webinars/symposium

    International : 4

  1. Presented a paper on Socio Economic Factors And Problems Faced By Health Insurance Policy Holders in the International conference on International conference on 'emerging issues and challenges in economics&commerce organized by PG AND RESEARCH DEPARTMENT OF COMMERCE Idhaya College For Women,KUMBAKONAM from 19-02-2020 to 19-02-2020
  2. Presented a paper on A STUDY ON CONSUMER ATTITUDE TOWARDS HINDUSTAN UNILEVER LIMITED PRODUCTS IN SIRKALI in the International conference on Integrated Business Management organized by Post Graduate Department Of Commerce(CA) ANNAI VELANAKANNI ARTS &SCIENCE COLLEGE,Thanjavur from 16-02-2018 to 16-02-2018
  3. Presented a paper on Astudy On Attirition Level In Pondicherry Polymers Private Ltd,puducherry in the International conference on Innovation in commerce and Management organized by PG AND RESEARCH DEPARTMENT OF COMMERCE A.V.C.COLLEGE (AUTONOMOUS),MANNAMPANDAL from 10-08-2015 to 11-08-2015
  4. Presented a paper on “Customer Appraisal Of Private Insurance Company – An Overview”. in the International conference on Innovative Management Strategies for emerging business paradigms organized by ADAIKALA MADHA COLLEGE ,Thanjavur from 28-01-2012 to 28-01-2012

    National : 3

  5. Presented a paper on “A Study On Welfare Measures With Reference To BHEL”. in the National conference on Management of Resources - Issues and Challenges organized by ADAIKALA MADHA COLLEGE ,Thanjavur from 28-01-2011 to 28-01-2011
  6. Presented a paper on A Study On Insurance Sector With Special Reference To E-insurance In India in the National conference on Role of E-services in Commerce organized by PG AND RESEARCH DEPARTMENT OF COMMERCE DAA COLLEGE (AUTONOMOUS),MAYILADUTHURAI from 20-02-2020 to 20-02-2020
  7. Presented a paper on “A Study On Role Of Information Technology In Banking In India”. in the National conference on A calibration of Indian financial system – emerging shocks and existing insulations “ organized by PG AND RESEARCH DEPARTMENT OF COMMERCE POOMPUHAR COLLEGE (AUTONOMOUS),MELAIYUR from 26-07-2013 to 27-07-2013

    STATE LEVEL CONFEREN : 1

  8. Presented a paper on “A Study On Investors’ Perceptions Towards Online Trading With Special Reference To Mayiladuthurai Town”. in the STATE LEVEL CONFEREN conference on “Emerging Investment Opportunities in Stock and Commodity Markets “ organized by PG AND RESEARCH DEPARTMENT OF COMMERCE POOMPUHAR COLLEGE (AUTONOMOUS),MELAIYUR from 11-03-2011 to 11-03-2011

No. of Conferences attended

    International : 4

  1. Participated in International conference on EMERGING ISSUES AND CHALLENGES IN ECONOMICS AND COMMERCE organized by PG AND RESEARCH DEPARTMENT OF COMMERCEIDHAYA COLLEGE FOR WOMEN,KUMBAKONAM from 19-02-2020 to 19-02-2020
  2. Participated in International conference on INTEGRATED BUSINESS AND MANAGEMENT organized by PG AND RESEARCH DEPARTMENT OF COMMERCE ANNAI VELANKANNI ARTS AND SCIENCE COLLEGE ,THANJAVUR from 16-02-2018 to 16-02-2018
  3. Participated in International conference on INNOVATION IN COMMERCE AND MANAGEMENT organized by PG AND RESEARCH DEPARTMENT OF COMMERCE A.V.C.COLLEGE (AUTONOMOUS),MANNAMPANDAL from 11-08-2015 to 11-08-2015
  4. Participated in International conference on INNOVATIVE MANAGEMENT STRATEGIES FOR EMERGING BUSINESS PARDIGMS organized by ADAIKALA MADHA COLLEGE ,VALLAM, THANJAVUR from 28-01-2012 to 28-01-2012

    National : 1

  5. Participated in National conference on MANAGEMENT OF RESOURCES- ISSUES AND CHALLENGES organized by ADAIKALA MADHA COLLEGE ,VALLAM from 28-01-2011 to 28-01-2011

    STATE LEVEL CONFEREN : 2

  6. Participated in STATE LEVEL CONFEREN conference on ROLE OF RBI IN RURAL ECONOMY organized by DEPARTMENT OF COMMERCE AIMAN COLLEGE OF ARTS AND SCIENCE FOR WOMEN,TRICHY from 04-10-2016 to 04-10-2016
  7. Participated in STATE LEVEL CONFEREN conference on EMERGING INVESTMENT OPPORTUNITIES IN STOCK AND COMMODITY MARKETS organized by PG AND RESEARCH DEPARTMENT OF COMMERCE POOMPUHAR.COLLEGE (AUTONOMOUS),MELAIYUR from 11-03-2011 to 11-03-2011

Resource Person in Guest Lecture/Seminar

  1. Acted as a resource person and delivered a lecture on ANNUAL SPORTS DAY in a seminar/guest lecture organized byNASRUL MUSLIMEEN MATRICULATION HIGHER SECONDARY SCHOOL , NIDUR on 11-01-2025.
  2. Acted as a resource person and delivered a lecture on SOFT SKILLS TRAINING PROGRAMME in a seminar/guest lecture organized byTANSCHE -DHARMAPURAM GNANABIGAI GOVERNMENT ARTS COLLEGE FOR WOMEN , MAYILADUTHURAI on 30-08-2023.
  3. Acted as a resource person and delivered a lecture on ANNUAL SPORTS DAY CELEBRATION in a seminar/guest lecture organized bySRI Ramana Vidhyala School , MAYILADUTHURAI on 19-11-2022.
  4. Acted as a resource person and delivered a lecture on STUDENTS COUNCIL MEMBER INVESTITURE CEREMONY FUNCTION in a seminar/guest lecture organized byEVEREST KENBRIDGE SENIOR SECONDARY (CBSE) SCHOOL , MAYILADUTHURAI on 02-08-2019.

Training Programs Attended/Organized

  1. Organizeded CATC CUM TSC LAUNCH CAMP organized by 8 TN BN NCC KUMBAKONAM, A.V.C.College Of Engineering Mannampandal from 04-07-2023 to 13-07-2023
  2. Attendeded IN SERVICE TRAINING PROGRAMME IN COMMERCE AND MANAGEMENT organized by TAMILNADU STSTE COUNCIL FOR HIGHER EDUCATION CHENNAI,BHARATHIDASAN UNIVERSITY , TRICHY from 05-05-2022 to 06-05-2022
  3. Attendeded NCC OFFICER TRAINING ACADEMY ,KAMPTEE - PRE COMMISSION TRAINING COURSE-163 (3 MONTHS) organized by OTA,KAMPTEE,MAHARASTRA, MAHARSTRA from 27-11-2017 to 24-02-2018

Orientation/Refresher Programs Attended/Organized

  1. Attended 14 days UGC aided Refresher in Refresher Course In Commerce & Management(Main) at the BHARATHIAR UNIVERSITY, COIMBATORE from 04-12-2024 to 17-12-2024
  2. Attended 14 days UGC aided Refresher in Refresher Course In Effective Teaching Skills (Interdisciplinary) at the Pondicherry University , Pondicherry from 22-02-2023 to 07-03-2023
  3. Attended 14 days UGC aided Refresher in COMMERCE AND MANAGEMENT BATCH- VIII(ONLINE)(Main) at the UGC HRDC ,UNIVERSITY OF MADRAS, CHENNAI from 16-09-2021 to 29-09-2021
  4. Attended 28 days UGC aided Orientation in ORIENTATION COURSE(Main) at the UGC HRDC ,PONDICHERRY UNIVERSITY ,PONDICHERRY, PONDICHERRY from 02-11-2018 to 29-11-2018
  5. Attended 3 days YOUTH RED CROSS ZONE OF BHARATHIDASAN UNIVERSITY aided Orientation in THREE DAYS NATIONAL LEVEL ORIENTATION FOR YRC PROGRAMME OFFICERS AND VOLUNTEERS OF AFFILIATED COLLEGES(THREE DAYS ORIENTATION TR) at the YRC ZONE OF BHARATHIDASAN UNIVERSITY,TRICHY, E.G.S.PILLAI ARTS AND SCIENCE COLLEGE,NAGAPATTINAM from 16-07-2009 to 18-07-2009
  6. Attended 1 days DISTRICT LEVEL ONE DAY ORIENTATION aided Orientation in DISTRICT LEVEL ORIENTATION FOR YRC PROGRAMME OFFICERS( YRC ) at the INDIAN RED CROSS SOCIETY TAMIL NADU, TBML COLLEGE,PORAIYAR from 01-01-1970 to 01-01-1970

Honours/Awards

  1. DIRECTOR GENERAL OF NCC ,COMMENDATION CARD AWARD in the from 01-01-2020 to 31-12-2020
  2. NATIONAL BUILDER AWARD in the ROTARY INTERNATIONAL from 31-01-2017 to 31-01-2018

Research Guidance - M.Phil.

Student Name &
Reg.No. 		Full/Part time Class Title College/Univeristy Duration Collaborations
(if any)
G.SUSITHRA
M17P9602 		Part Time COMMERCE A Study On Stress Management Of Employees With Reference To Ongc Ltd., Karaikal A.V.C.COLLEGE(AUTONOMOUS) 2017 - 2019
B.HEMA KARPAGA PRIYADHARSHINI
M18F9905 		Full Time COMMERCE A Study On Consumer Behaviour Towards Organic Food Products In Mayiladuthurai Town A.V.C.COLLEGE(AUTONOMOUS) 2018 - 2019
P.SUGANYA
M16F9907 		Full Time COMMERCE A Study On Consumers Attitude Towards Hindustan Unilever Limited Products In Sirkali A.V.C.COLLEGE(AUTONOMOUS) 2016 - 2017

Research Guidance - Ph.D.

Student Name Full/Part TimeUniversity
Ref.No.		 Title College/Univeristy Duration Collaborations
(if any) 		Status
Mrs.A.THANGA PARMALAM Full Time Ref.No32261/PH.DK6/COMMERCE/FULL TIME/PRO REG/201 SOCIO ECONOMIC FACTORS AND PROBLEMS FACED BY HEALTH INSURANCE POLICY HOLDERS-A STUDY WITH SPECIAL REFERENCE TO KUMBAKONAM TOWN BHARATHIUDASAN UNIVERSITY 2018 - 2024 AWARDED
Mr.A.MANIKANDAN Part TimeRef.NO.09405/ PH.DK6/COMMERCE/PART TIME/PRO REG/20 CONSUMER BEHAVIOUR IN RURAL MARKETING OF CONSUMER DURABLES GOODS BHARATHIUDASAN UNIVERSITY 2018 - 2023 GOING ON RESEARCH WORK
Mrs.P.JANAKI Part TimeRef.No.17126/Ph.D.K4/Commerce/Part Time/ October 2 SERVICES MARKETING MIX IN HOTEL INDUSTRY WITH REFERNCE TO THANJAVUR DISTRICT BHARATHIUDASAN UNIVERSITY 2017 - 2022 COURSE WORK COMPLETED

Other Positions in AVC

: Associate NCC Officer

Additional Details